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McDonalds Kulcha Club – Shmix

UX and UI

McDonalds Kulcha club

Kulcha club

McDonald’s Global developed the strategy to roll out a culture change across every region around the world to create a better work environment so that staff members can create the best environment possible for their customers.

 

 

Kulcha club is an internal business initiative that involves a web-app where staff members can vote and nominate fellow workers in different categories and earn points which can then be converted into a prize. 

 

 

I designed the user experience of the app, creating user flows, system diagrams, wireframe prototypes and UI design.

User flow diagram

UI design

System overview & process flow diagrams