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Milkpunch is a drink that can be viewed as a delicacy, and as part of our heritage. The background of the recipes goes far into the past of many cultures. Each of the flavours is linked to a part of South Africa’s culture, which makes the product emotionally appealing to us as South Africans, but also serves as a great export product to other countries. The colours, graphics and story will make this a very popular and profitable product.
Milkpunch has a travelling story which links to the heritage of South Africa. With the solid colours, traditional patterns, in a Western format, it should cut through the visual clutter there is today.
The overall packaging of Milkpunch is based on easy distribution, shelving, etc. in a cost-effective manner. vertical orientation allows for a higher amount of products on the store shelf.
Distribution has become a complex process and products need to survive transportation. The bottles are placed firmly in its rectangular box that showcases the main brand identity. This makes it easy for distribution and shelving. The individual boxes can then be placed in the bulk packaging, which can contain six boxes at a time.
The handles are cut out of the top of the bulk packaging “box”. This serves as a unique visual aspect, but is also practical. The handles can be pushed back whenever a few of these boxes have to be packed on top of each other.
